About

Photo by Scott Markowitz: Runar Omarsson and friends hiking Icelandic glaciers for winter mountain biking. Icelandic glaciers are at serious risk due to climate change.

The Core Team:

Kathleen Gasperini

Kathleen is originally from Upstate New York where she learned her love of snow sports at tiny local mountains via her high school ski club. After college she landed at Powder Magazine in Southern California just as it was launching a new magazine, Snowboarder, which she jumped on board by the second issue. Having the extreme fortune of traveling the world and riding with the most talented riders and photographers in the sport, she was part of the original posse that created a wholly new culture and vernacular that matched the rebel, punk rock expressions for a new love of snow.

As a social entrepreneur, she has founded many companies and nonprofits, including Label Networks, known for global youth culture marketing intelligence working with clients ranging from Apple to the Vans Warped Tour, and work appearing in the New York Times, Chicago Tribune, Wall Street Journal, Sports Illustrated, Elle, Vogue, Spin, Vibe, Surfing, Skateboarding, and Snowboarding. Her business The Sustainables Group is a leading sustainability strategy company known for first-ever youth culture-based campaigns on sustainability with more than 40,000 interviews across the U.S. among 13-25-year-olds covering their concerns on humanitarian and environmental issues. She holds a Global Sustainability Certification from UCLA, and is a Global Climate Reality Leader trained by former Vice President Al Gore. She has delivered presentations around the world on youth culture trends, fashion, action sports, and sustainability and is the author of Pretty Good for a Girl—The Autobiography of Snowboarding Pioneer Tina Basich by Harper Collins; Tales of the Yellow Gypsy Rover: The Peace Pirates; and #TheSustainables, to be published by Island Press in 2019.

Les Anthony

“Doc” Leslie Anthony has been an editor, creative director, columnist and contributor to more ski magazines than would be humanly possible if he weren’t so old. PowderSkiingSBC SkierSki CanadaSki PressForecast and Mountain Life Annual are a few of the North American publications in which he has played a prominent role. On the other side of the pond you can add Peak PerformanceInterstellar and a range of Swedish, Norwegian, French, and German outdoor magazines. A biologist by training, the Whistler-based author of White Planet: a Mad Dash Through Modern Global Ski Culture remains active in the science/environment world as a writer, activist and sustainability advocate.

Runar Omarsson

Runar Omarsson is born and raised in Iceland, where glaciers are melting at an alarming rate. He has been playing in and on snow for as long as her remembers, and has built international and local companies around his passion for snow and winter.

“I myself have witnessed the melting of glaciers with my own eyes, since I have been hiking them for over 20 years, filming and photographing on them, had snowboard camps (The IPP camp) on Snæfellsjökull, a glacier that is dear to me as is the whole area around it. I see that glacier from Reykjavik when the sky is clear. Icelanders have witnessed global warming in my lifetime to the point that anyone who denies it is considered ignorant or simply a fool. The largest glacier in Europe is in Iceland, Vatnajökull. It is said that the person who will witness it disappear has already been born.”

Runar’s images include the snow bikers hiking an Icelandic glacier. He has been organizing snowboard and mountain bike trips/expeditions on snow since 1995.

Marco Zorzanello

Marco Zorzanello was born in Vicenza in December 1979 and graduated from the Faculty of Humanities of the University Ca’ Foscari of Venice, specializing at John Kaverdash Institute of Milan in reportage photography.

He can claim some publications with Time Magazine, Le Monde, La Stampa, Io Donna, La Repubblica, 6Mois, De Morgen, Mary Claire and other Italian and foreign magazines. He is collaborating with Geo Germany on a publication about Tourism in the Alps. He contributed also the two images of the skiers being pulled by the horses from a recent Time magazine, and the slopes with limited snow. As a photographer of architecture, he worked with the magazines Domus, Casabella and The Plan.

Some of his photos have been shortlisted in different awards and festival, as Kolga Festival in Tibilisi, the capitol of Gerogia, the International Contest of Photography of the Alliance Française Madrid and EFTI 2017, the Photogrvphy Magazine & Grant 2017 and the Italian Ponchielli award 2017. In 2017 his work SNOW-LAND has been screened during the annual VISA pour l’Image in Perpignan.

Michelle Ponce

Michelle is an eco-inspired creative who has worked for 16 years as a stylist and set designer for commercials, movies, and magazines including Surfing and swim previews for Billabong.

She created the eco-inspired decor for the backstage area for OHANA Dana Point, the luxurious glam-ping Safari Tents at Coachella, and the exclusive fine-dining catering area for Desert Trip.  Her work has also included sustainability designs for the Cousteau Society and eco-village for the Burton US Open.

Previously, Michelle co-founded the creative and interactive space on the Vans Warped Tour, the Ladies Lounge/Girlz Garage, which ran for more than a decade.

Michelle remains a highly regarded trend forecaster for agencies and brands including Lambesis and Label Networks.

Board of Advisors:

Kevin Lyman, 4Fini CEO and Founder

Kevin has shaped youth culture for over 35 years with his award winning expertise in the music and entertainment industry as well as business and philanthropic ventures. Lyman is best known as the creator of the most socially influential music tours in the United States including iconic Vans Warped Tour, giving him the name “festival mastermind.”

Lyman pioneered the successful integration of corporate sponsors with the extreme lifestyle, creating a blueprint for sponsorship integration widely duplicated in the marketplace today. 4Fini uses this blueprint to produce some of the most influential events in the world including branded festivals and custom events.

For his philanthropic efforts, Lyman was recognized as the Billboard Touring Awards Humanitarian of the Year (2009), an honoree at the Grammy/MusiCares MAP Fund gala (2011 and 2014), and was inducted into the Top Dog Touring Hall of Fame (2012). He serves on the board of directors for MusiCares, TJ Martel, Hands that Rock, Saint Archer Brewery, and is an advisor for the Los Angeles Fairplex.

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