Our first press release: 


Anonymous philanthropist bets big on organization’s mission to save winter

Los Angeles (March 6, 2018)—Bitcoin philanthropic institution, Pineapple Fund, has awarded a $50k donation to climate-change non-profit, Snow Lovers. The money will be used in support of the group’s goal of saving the winter season for posterity.

Snow Lovers, which promotes a healthy year-round eco-systems in partnership with those working in the snow industry, learned they had been selected for a donation in late February, when the enigmatic head of the Pineapple Fund, who goes by the name of “Pine,” and claims to be among the 250 largest holders of Bitcoin in the world, confirmed via email.

“I am hoping that we humans are able to protect winter before it’s too late. I know this is not going to happen by magic and will take concentrated effort, awareness, and action, but I am cautiously optimistic in humanity 🙂 ,” Pine wrote.

“Receiving money in this way is a game-changer for non-profits seeking to pursue urgent change since we didn’t have to wait for a grant,” said Snow Lovers’ founder, Kathleen Gasperini, who trained in the Climate Reality Leadership Corps under former Vice President Al Gore.

The only string attached to the Pineapple Fund donation was that Snow Lovers convert the currency to USD, which it has. The fund’s goal is to give away $86 million worth of Bitcoin. It has already awarded $20 million to 13 organizations.

“Saving winter is beyond a single season. It is vital for the health and beauty of life on this planet,” said Gasperini. “With help from the Pineapple Fund, we intend to amplify that message to create actionable skills in order to train, recognize and award people who are decreasing their carbon footprint.”

Snow Lovers’ process includes pressuring ski resorts to commit to 100 percent renewable energy by 2030 in accordance with the Paris Climate agreement. The organization claims  representatives in wintry places around the globe who are well versed in the snow industries, which generate $70 billion annually, while channeling little into renewable energy. The Pineapple Fund donation kicks off a fresh round of fundraising for Snow Lovers, with the generous seed money serving to attract other concerned parties. Snow will always matter, Gasperini said, because, “It’s always winter somewhere.”

Outdoor Retailer + Snow Show Loves Snow Lovers

The Outdoor Retailer + Snow Show held in Denver, CO, January 24-28, 2018 marked the official launch to the public of our organization, Snow Lovers: Saving Winter for Future Generations. Covering the massive trade show floors of the convention center, our team must have talked with more than 75 brands and attended a number of very interesting seminars, particularly in the area called Venture Out.

Everyone we talked to about Snow Lovers agreed that the snow industry, while the most dependent on stable weather, has not done enough to mitigate global climate change. Many brands were not only in full support of what we were trying to do, but said they would help us in any way, and went on to share their stories of sustainability and growth.

Fjallraven, Nikita,  Vans, Oakley, Richer Poorer, Mountain Hardwear, Faction, Deviation, Icebreaker, Meier, Faction, Roxy, and The North Face all expressed keen interest in getting involved and spreading the message.

Women in action sports speak out on gender diversity at Venture Out.

Key take-aways from the show centered on the need for more female representation in the outdoor industry and need for increased diversity overall. One of our favorite panels was about women in action sports and how there is still a lack of coverage in many snowboarding magazines of women riders and photographers. With the #MeToo and #TimesUp movements underway, the impacts were felt heavily at the show.

Pendleton’s 2016 National Park Collection campaign was still reverberating in 2018.

Stay tuned for the official recap from the Outdoor Retailer + Snow Show coming soon. Meanwhile, please support our first fundraising campaign, taking place now at and let’s jump start our programs!