The Outdoor Retailer + Snow Show held in Denver, CO, January 24-28, 2018 marked the official launch to the public of our organization, Snow Lovers: Saving Winter for Future Generations. Covering the massive trade show floors of the convention center, our team must have talked with more than 75 brands and attended a number of very interesting seminars, particularly in the area called Venture Out.
Everyone we talked to about Snow Lovers agreed that the snow industry, while the most dependent on stable weather, has not done enough to mitigate global climate change. Many brands were not only in full support of what we were trying to do, but said they would help us in any way, and went on to share their stories of sustainability and growth.
Fjallraven, Nikita, Vans, Oakley, Richer Poorer, Mountain Hardwear, Faction, Deviation, Icebreaker, Meier, Faction, Roxy, and The North Face all expressed keen interest in getting involved and spreading the message.
Key take-aways from the show centered on the need for more female representation in the outdoor industry and need for increased diversity overall. One of our favorite panels was about women in action sports and how there is still a lack of coverage in many snowboarding magazines of women riders and photographers. With the #MeToo and #TimesUp movements underway, the impacts were felt heavily at the show.
Stay tuned for the official recap from the Outdoor Retailer + Snow Show coming soon. Meanwhile, please support our first fundraising campaign, taking place now at www.gofundme.com/SnowLovers and let’s jump start our programs!